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Irish Mosaic – Append lifestage variables to your data
Matching
Like with Like
We can append over 150 lifestyle variables and
32 Irish Mosaic profiles to your existing data.
We use colour coded maps showing you your customer
prospect universe in Ireland. Identify high concentration areas
of customers - you make informed decisions on the best route to
market.
Example:
from internal customer data or supply external lists from our
Irish Mosaic database of 2.7m households.
With our suite of Products we can address, verify
and clean your data and find prospect lists similar to your current
most profitable customers; The steps involved are:
Step
One - Address Cleaning
We can standardise address data acting as a bureau and provide
an inhouse or online solution using our new Intact product.
E.G. Illegal characters are removed and all abbreviations are
standardised e.g. Rd = Road; Pk = Park
Step
Two - Address Matching & Geocoding
Many address names in Ireland have simple errors that hinder automatic
address matching. These may just be typing errors, alternative
spelling, or just incorrectly spelled. The pattern matching routines
are designed to automatically fix these errors.
Step
Three - Results
We return your database with additional address fields added on
(plus any additional tagged data - see below). The address fields
contain your addresses in a standardised consistent and correctly
spelled state for professional Direct Mail activity. We do not
alter your existing addresses as you may wish to continue to use
these for mailing e.g. vanity addresses.
Step
Four - Data Profiling
You can now get an understanding of your customer profiles and
identify your most profitable customer types. You can tag on five
main pieces of information to your records:
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