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Women's
Way Database - 90,000
| Profile:
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Woman's
Way one of the anchor publications in the Smurfit portfolio
has built a database of respondees to competitions and various
on page offers. They mail the database every three months
and this represents an excellent opportunity for brands to
target very mail responsive females with purchasing power. |
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| Source: |
A
list of consumers who replied to competitions/sales promotions
or purchased from Smurfit Magazine advertising.
The
list represents an excellent opportunity to target C1C2
households with a high propensity to respond to competitions
& Direct Mail offers.
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| Recency: |
The
list was initially compiled in 2001 and has recently undergone
a highly accurate address validation clean up, and is updated
on a regular basis from readership surveys within the magazines. |
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| Recommended
Users: |
FMCG,
Fund Raising Institutions, Loan & Financial Institutions,
Mail Order, Retail sector. |
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| Selections: |
Geographic,
Random/Nth Selection, Gender, Recency, Age, Telephone |
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| Minimum
Order: |
5,000
records |
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| Format: |
Email,
CD Rom, Address Labels. Data can be supplied within 3 days
of receipt of an order. |
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| Costings: |
| Set
up |
€300 |
| One
Time Rental |
€200
per 1,000 |
| Multiple |
€400
per 1,000 |
| Selections |
€10
per 1,000 |
| Supply
disk/tape |
€30 |
| Supply
address labels |
€40
per 1,000 |
| Telephone
Numbers |
€45
per 1,000 |
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TO LISTS >>
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