The Independent Star Database - 55,000

Profile & Source: A list of consumers who replied to competitions /sales promotions or purchased from The Star newspaper advertising.

The list represents an excellent opportunity to target Predominantly Male C1C2’s with a high propensity to respond to Direct Mail offers.

   
Recency: The list was compiled from 2002 and has recently undergone a highly accurate address validation clean up.
   
Recommended Users: Fund Raising Institutions, Loan & Financial Institutions Mail Order, Retail sector, FMCG, Book Clubs,
   
Selections: Geographic, Random/Nth Selection, Gender, Socio economic group, Recency, Age
   
Minimum Order: 5,000 records
   
Format: Email, CD Rom, Address Labels. Data can be supplied within 3 days of receipt of an order.
   
Costings:
Set up €190
One Time Rental €170 per 1,000
Multiple €345 per 1,000
Selections €10 per 1,000
Supply disk/tape €30
Supply address labels €40 per 1,000
Telephone Numbers €45 per 1,000

The Independent Star Statistics

Male Female
31,000 9,000

Records with telephone numbers

Home 20,000
Mobile 12,000

Email

1,629

Age

Under 15 922
Under 18 570
15/24 1953
18/25 1066
25/35 4032
35/44 3869
45+ 2931

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