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Northern
Ireland Lifestyle Database - 130,000
| Profile
& Source: |
The
list comprises of mail responsive individuals who have returned
lifestyle questionnaires with very relevant information about
their family composition, general demographic status, their
hobbies and purchasing interests.
The
list represents an excellent opportunity to finely target
quality ABC1 to C2 mail responsive households.
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| Recency: |
The
list was launched in 2003 and about 50,000 records are added
each year. |
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| Successful
Users: |
Insurance
Companies, Charities, Mail Order, FMCG products, Collectibles,
Credit Cards, Computers, Motor & Subscriptions. |
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| Recommended
Users: |
Financial
Offers, Collectibles/ Mail Order, Credit Card Companies, Car
Manufacturers, Leisure/Entertainment, Household Products,
Magazine Subscriptions. |
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| Selections: |
Geographic,
Random Selection, Gender, Lifestyle Profiles, Recency, Telephone
numbers. |
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| Minimum
Order: |
5,000
records |
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| Format: |
Email,
CD Rom, Address Labels. Data can be supplied within 3 days
of receipt of an order. |
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| Costings: |
| Set
up |
€190 |
| One
time rental |
€175
per 1000 |
| Multi
Mailings |
€345
per 1000 |
| Lifestyle
selection |
€10
per 1000 |
| Supply
disk |
€30 |
| Supply
address labels |
€40
per 1000 |
| Supply
telephone numbers |
€45
per 1000 |
|
Gender
| Male |
60,000 |
Female |
70,000 |
Records
with Telephone Numbers
105,000
Age
| Up
to 24 |
5,000 |
45-54 |
25,500 |
| 25-34 |
17,500 |
55-64 |
20,000 |
| 35-44 |
24,000 |
65+ |
13,000 |
Status
| Single |
4,000 |
Couple |
2,500 |
| Married |
33,000 |
Living
with Partner |
1,800 |
| Divorced |
1,500 |
Other |
5,000 |
| Family |
1,000 |
- |
- |
Income
| Up
to £10k |
4,000 |
£25k
- £30k |
8,100 |
| £10k
- £15k |
7,500 |
£30k
- £40k |
10,800 |
| £15k
- £20k |
8,800 |
£40k
- £50k |
7,000 |
| £20k
- £25k |
9,700 |
£50+ |
1,500 |
Profession-
Selectable by:
| Occupation |
40,000 |
Work
Type |
8,900 |
Households
with Children aged :
| 0
- 2 yrs |
3,000 |
10
yrs - 14 yrs |
12,500 |
| 3yrs
- 9 yrs |
16,000 |
15
yrs - 17 yrs |
8,500 |
Profession-
Selectable by:
| Occupation |
40,000 |
Work
Type |
8,900 |
Insurance-
Selectable by month:
Mail
Order Buyers:
| Selectable
by type |
15,000 |
- |
- |
Donate
to Charity:
| Selectable
by type |
10,000 |
- |
- |
Computers
| Have
home Computer |
26,500 |
Have
access to PC |
1,800 |
| Use
Internet |
23,600 |
Do
not use Internet |
15,140 |
| Purchase
goods via internet |
8,380 |
- |
- |
Credit
Cards
| Visa |
22,390 |
Mastercard |
13,524 |
| American
Express |
2,000 |
Store
Cards |
5,765 |
| Diners |
1,000 |
- |
- |
Lifestyle
Interests
| Golf |
15,000 |
Sking |
4,400 |
| Reading |
44,700 |
Cooking |
15,600 |
| Gardening |
26,300 |
DIY |
7,390 |
| Photography |
4,400 |
Gambling |
1,000 |
| Music |
34,600 |
Keep
Fit |
30,890 |
| Slimming |
1,200 |
Collection |
1,200 |
| Pets |
10,000 |
Bingo |
1,300 |
| Pubs |
18,045 |
Theatre/Arts |
8,700 |
| Tennis |
1,100 |
Wildlife/Environment |
5089 |
| Watersports |
3,000 |
Sport
(General) |
27,360 |
| Eating
out |
6,300 |
Fashion |
2,470 |
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