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National
Mosaic Database - 1.2 million records
| Profile: |
This
is the largest profiled consumer database in Ireland with
over 1.2million records to choose from and is selectable by
32 Irish Mosaic types and over 100 lifestyle groups.
We have
created this file from the 2004 register of electors and
tagged on Mosaic Codes to each record. Mosaic is the internationally
recognised consumer profiling system. It breaks each household
in Ireland into one of 32 different life stage groups based
on their socio-economic behaviour and family composition.
The
list represents an excellent opportunity to:
Mosaic code your existing in-house database and to get an
immediate view of your top performing customers:
Identify your most profitable Mosaic types and select similar
types from the National Mosaic database:
Thru penetration analysis help you to make informed decisions
on who to target with waght and when: Helos you to reduce
wastage and improve ROI on spend.
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| Recency
& Source: |
The
list was built in 2004 using ER, Mosaic, Census, Third Party
Datasets and lifestyle data. |
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| Recommended
Users: |
Financial
Services, Fund Raising Institutions, Mail Order, Retail sector,
Car Manufacturers, Leisure/Entertainment, Direct Sell Operations,
Airlines, FMCG, Collectibles |
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|
| Selections: |
Geographic,
Random/Nth Selection, Gender, Catchment area by mileage, Mosaic
with lifestyle groupings |
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| Minimum
Order: |
5,000
records |
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| Format: |
Email,
CD Rom, Address Labels. Data can be supplied within 3 days
of receipt of an order. |
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| Costings: |
| Set
up |
€190 |
| One
Time Rental |
€155 |
| Multiple
|
£460 |
| Selections
|
€10
per selection per 1,000 |
| Supply
Email, disk/tape |
€30 |
| Supply
address labels |
€40 |
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| Mosaic
Type: |
Mature
Metroplitans |
| Quantity
Available: |
51,664
|
| %
of Population: |
4.58% |
| Key
Lifestyle Attributes |
Attractive
& wealthy areas with older families, children in 3rd level
education. 2 cars +, aged 50+, older children, busy social
life.
Technology: High PC ownership, internet credit card
usage, high telephone billing
Activities: Theatre, Eating out, Personal Finance,
Holidays, Cooking, Reading, Current Affairs, Golf, Health
& Fitness, Donate to Charity |
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| Mosaic
Type: |
Premium
Estates |
| Quantity
Available: |
36,566 |
| %
of Population: |
3.24% |
| Key
Lifestyle Attributes |
Wealthy
middle aged families with teenage children, 2 cars +, 40+,
spend a lot of time with children, numerous hobbies
Technology: High PC ownership, internet, credit card
usage, telephone billing
Activities: Theatre, Eating out, Holidays, Cooking,
Health & Fitness, Donate to Charity |
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| Mosaic
Type: |
Upwardly
Mobile Enclaves |
| Quantity
Available: |
21,909 |
| %
of Population: |
1.94% |
| Key
Lifestyle Attributes |
25-45,
high levels of mortgage, 2+ cars, working hard, more modern
property,
Technology: PC ownership, internet, credit cards,
high telephone billing
Activities: Mail Order, Current Affairs, Eating Out,
Interest in Active Sports, Self Catering Holidays, Theatre,
Cooking |
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| Mosaic
Type: |
Burdened
Borrowers |
| Quantity
Available: |
10,540 |
| %
of Population: |
0.93% |
| Key
Lifestyle Attributes |
25-45,
mid management, suburban property, first time buyers, 2 cars+,
commutable areas, high levels of mortgages, pre-school children,
tend to borrow
Technology: PC ownership, Credit Cards,
Activities: Current Affairs, Mail Order, Eating Out,
Long Haul Holidays |
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| Mosaic
Type: |
Fringe
Communities |
| Quantity
Available: |
18,929 |
| %
of Population: |
1.68% |
| Key
Lifestyle Attributes |
25-45
blue collar, skilled & semi-skilled workers, living on
estates, high level middle school children, quite high levels
of unemployment, community spirit is very high, High usage
of public transport
Activities: Local charity, Mail Order, Life Assurance,
Betting & Bingo |
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| Mosaic
Type: |
Seventies
Satellites |
| Quantity
Available: |
25,221 |
| %
of Population: |
2.24% |
| Key
Lifestyle Attributes |
Respectable
blue collar families, children do well at school, low car
ownership, High usage of Public Transport
Activities: Charity, Current Affairs, Reading, Mail
order, Life Assurance, Package Holidays, Cooking |
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| Mosaic
Type: |
Comfortable
Suburbia |
| Quantity
Available: |
66,537 |
| %
of Population: |
5.90% |
| Key
Lifestyle Attributes |
Small
communities, on outskirts of town, education highly valued,
middle management, family life very important, 1 - 2 car
Technology: PC ownership, credit cards, telephone
billing
Activities: Mail Order, Charities, Current Affairs,
Eating Out, telephone billing, Life Assurance, Holidays, Cooking,
Health & Fitness |
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| Mosaic
Type: |
Outer-ring
Commuters |
| Quantity
Available: |
23,741 |
| %
of Population: |
2.11% |
| Key
Lifestyle Attributes |
Highly
value education and family, commuting for better standard
of living, professional & mid management, 2 + car, long
commuting distances to work,
Technology: PC Ownership
Activities: Reading, Charity, Mail Order, Eating Out,
High interest local community, Weekend Breaks |
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| Mosaic
Type: |
County
Town Fringe |
| Quantity
Available: |
77,209 |
| %
of Population: |
6.85% |
| Key
Lifestyle Attributes |
Large
houses, mixed social classes, high value on standard of living,
high level of disposable income, high car ownership
Technology: High PC Ownership, credit cards, telephone
billing
Activities: Reading, Charity, Mail Order, Current
Affairs, Home & Garden DIY, Life Assurance, Holidays,
Theatre, Cooking, Health & Fitness |
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| Mosaic
Type: |
Hard
Core Flatland |
| Quantity
Available: |
14,913 |
| %
of Population: |
1.32% |
| Key
Lifestyle Attributes |
Small
densely packed flats, students or first jobbers renting, mostly
rented, high social life spend in local pubs & restaurants,
Travel by bike /foot to work,
Technology: High PC Usage, Telephone billing
Activities: Socialising, Internet, Sport, Cinema |
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| Mosaic
Type: |
Metropolitan
Apartments |
| Quantity
Available: |
20,698 |
| %
of Population: |
1.84% |
| Key
Lifestyle Attributes |
Spacious
apartments, young single professionals, well educated and
career driven, high levels of disposable income.
Technology: PC ownership, telephone billing, high
credit card usage
Activities: Theatre, Eating Out, Current Affairs,
Reading & Subscription Magazines, Music & Cinema,
Travel, Tend to donate to Charity |
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| Mosaic
Type: |
Modest
Mix |
| Quantity
Available: |
23,058 |
| %
of Population: |
2.04% |
| Key
Lifestyle Attributes |
Mixture
of owned & rented property, working in business &
public administration, strong community close to families,
some level of retirees,
Technology: telephone billing, credit cards
Activities: Mail Order, theatre, reading, |
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| Mosaic
Type: |
Affluent
Avenues |
| Quantity
Available: |
18,122 |
| %
of Population: |
1.61% |
| Key
Lifestyle Attributes |
Elite
neighbourhoods, apartments, most privately rented, well educated
professionals, high levels of disposable income, good social
life, low levels of children
Technology: High PC ownership, high credit card usage
Activities: Current affairs, Theatre, Eating out,
Subscription to magazines, Holidays, Tend to donate to Charity,
Life Assurance |
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| Mosaic
Type: |
Inner
City Survivors |
| Quantity
Available: |
19,225 |
| %
of Population: |
1.70% |
| Key
Lifestyle Attributes |
Semi
skilled or unskilled, strong sense of community, low levels
of income and disposable income, Single parent families are
common, Travel by bike /foot to work.
Activities: In home entertainment, Mail Order &
Hire Purchase used to buy goods |
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| Mosaic
Type: |
Metro
Multi Storey |
| Quantity
Available: |
11,100 |
| %
of Population: |
0.98% |
| Key
Lifestyle Attributes |
Large
unemployment & lack of skills, single parents, pre school
& early school ages, high hardship. Amounts of social
& financial deprivation problems in these areas, Public
transport, Mail order is used to spread payments |
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| Mosaic
Type: |
Satellite
Subsistence |
| Quantity
Available: |
17,749 |
| %
of Population: |
1.57% |
| Key
Lifestyle Attributes |
Large
family areas. High renting levels, high levels unemployment
and crime, High usage of public transport |
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| Mosaic
Type: |
Struggling
Outer Suburbs |
| Quantity
Available: |
26,778 |
| %
of Population: |
2.37% |
| Key
Lifestyle Attributes |
Older
& single parent families, rented or bought from local
authority, skilled or unskilled manual jobs, Public transport,
strong sense of community,
Activities: Mail order, Bingo & Betting |
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| Mosaic
Type: |
3
Generation Communities |
| Quantity
Available: |
40,292 |
| %
of Population: |
3.57% |
| Key
Lifestyle Attributes |
Skilled
manual jobs, High importance of family life, good sense of
community in these areas, Public transport,
Activities: Charity, Reading, Mail Order, Theatre,
Cooking |
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| Mosaic
Type: |
Mature
Local Authority |
| Quantity
Available: |
43,424 |
| %
of Population: |
3.85% |
| Key
Lifestyle Attributes |
40's
& 50's estates, close to major towns, fierce sense of
community, Low levels of disposable income. Skilled, unskilled
& some levels of unemployment. Travel by bike /foot to
work, Charity, read the Mirror. |
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| Mosaic
Type: |
Low
Income Families |
| Quantity
Available: |
38,282 |
| %
of Population: |
3.39% |
| Key
Lifestyle Attributes |
Small
villages throughout the country, Local authority housing,
employed locally in manual or administrative jobs, Mail Order
Travel by bike /foot to work,
Activities: Weekend breaks, Mail Order, Sport, In
house entertainment |
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| Mosaic
Type: |
Seniors
& Singles |
| Quantity
Available: |
54,874 |
| %
of Population: |
4.87% |
| Key
Lifestyle Attributes |
Mainly
surviving partners or bachelors/spinsters, mix of white &
bluecollar employment, Properties bought or rented from Local
Authority
Activities: Reading, Local community interests, Radio/TV,
Gardening, Betting & Bingo |
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| Mosaic
Type: |
Arterial
Workers |
| Quantity
Available: |
31,682 |
| %
of Population: |
2.81% |
| Key
Lifestyle Attributes |
Rural
areas, dependant on local economy, factory or white collar,
Technology: PC Ownership
Activities: Reading, Mail Order, Eating out, Cooking,
Gardening |
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| Mosaic
Type: |
Plant
& Processing |
| Quantity
Available: |
70,303 |
| %
of Population: |
6.23% |
| Key
Lifestyle Attributes |
Large
families, low mortgages, Children, disposable incomes. Areas
of rising economic growth, depend on public transport
Technology: PC Ownership
Activities: Reading, Charity, Mail Order, Weekend
Breaks |
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| Mosaic
Type: |
Hired
Hinterland |
| Quantity
Available: |
43,673 |
| %
of Population: |
3.87% |
| Key
Lifestyle Attributes |
Large
families in smaller houses, High unemployment levels, non-materialistic,
high sense of family and community.
Activities: Reading, Community Activities |
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| Mosaic
Type: |
Older
Mixed Economy |
| Quantity
Available: |
54,832 |
| %
of Population: |
4.86% |
| Key
Lifestyle Attributes |
50
years +, Traditional Farming and tourist industry, low mortgages,
few children, good standards of living, involvement in tourist
industry,
Activities: Reading, Mail Order, Pet Ownership, GAA
Sports |
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| Mosaic
Type: |
Fathers
& Sons |
| Quantity
Available: |
34,926 |
| %
of Population: |
3.10% |
| Key
Lifestyle Attributes |
Two
generations working on the same farm, good levels of affluence,
Activities: Reading, Charity, GAA Sports |
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| Mosaic
Type: |
Prime
Agribusiness |
| Quantity
Available: |
57,559 |
| %
of Population: |
5.10% |
| Key
Lifestyle Attributes |
Most
successful farmers in the country, wealthy but conservative
attitudes,
Technology: PC ownership
Activities: Charity, Weekend breaks, GAA Sports |
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| Mosaic
Type: |
Small
Hinterland |
| Quantity
Available: |
44,566 |
| %
of Population: |
3.95% |
| Key
Lifestyle Attributes |
Traditional
in their outlook non materialistic, public transport
Activities: In house entertainment, GAA Sports, Community
based activities, Reading, Mail Order |
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| Mosaic
Type: |
Celtic
Roots |
| Quantity
Available: |
19,335 |
| %
of Population: |
1.71% |
| Key
Lifestyle Attributes |
Large
families working hard, low levels of employment to support
the family, low levels of disposable income, Reading, Public
transport, some work in tourist industry
Activities: GAA Sports,Iin house entertainment, community
based activities |
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| Mosaic
Type: |
Subsidised
Disadvantage |
| Quantity
Available: |
31,255 |
| %
of Population: |
2.77% |
| Key
Lifestyle Attributes |
Farmers
entitled to grants, People do not like to show their wealth,
depend on public transport
Activities: Reading, Community based Activities, In
house entertainment |
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| Mosaic
Type: |
Active
Bachelor Farms |
| Quantity
Available: |
16,610 |
| %
of Population: |
1.47% |
| Key
Lifestyle Attributes |
Single
men approaching retirement age, small farms just viable, good
levels of affluence and disposable income,
Activities: Reading, Charity, In House entertainment |
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| Total
Quantity Available: |
1,127,827 |
| Total
% of Population: |
100% |
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