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Ireland
Lifestyles Database - 150,000
| Profile
& Source: |
The
list comprises of mail responsive individuals who have returned
lifestyle questionnaires with very relevant information about
their family composition, general demographic status, their
hobbies and purchasing interests.
The
list represents an excellent opportunity to finely target
quality ABC1 to C2 mail responsive households.
The
list was originally built in 1997 but undergone a complete
update in Jan 2004 and is continually run against the largest
Suppression file in the country. An average of 20,000 records
are added to the database every four months.
Details
of profile selections are available on the attached sheet.
All records are also selectable by Irish MOSAIC types.
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| Successful
Users: |
Insurance
Companies, Charities, Mail Order, FMCG products, Collectibles,
Credit Cards, Computers, Motor & Subscriptions, Retailers. |
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| Recommended
Users: |
Financial
Offers, Book Clubs, Mail Order, Credit Card Companies, Car
Manufacturers, Leisure/Entertainment, Household Products,
Magazine Subscriptions. |
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| Selections: |
Geographic,
Random Selection, Gender, Lifestyle Profiles, Recency, Telephone
numbers. |
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| Minimum
Order: |
3,000
records |
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| Format: |
Email,
CD Rom or Self-Adhesive Labels.
Data can be supplied within 2 days of receipt of an order. |
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| Costings: |
| Set
up fee |
€190 |
| One
Time Rental |
€175
per 1000 |
| Multi
Mailings |
€340
per 1000 |
| Lifestyle
Selection |
€10
per 1000 |
| Supply
disk |
€30 |
| Supply
address labels |
€40
per 1000 |
| Supply
telephone numbers |
€45
per 1000 |
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Lifestyle
Interests
| Arts |
6,965 |
Coin/Stamp
Collecting |
450 |
| Reading |
45,000 |
Charities |
15,000 |
| Theatre |
14,940 |
Baking/Cookery |
15,500 |
| Eating
Out |
37,235 |
Health
Food |
11,500 |
| Wines |
13,540 |
Slimming |
4,500 |
| Pub/Socialising
|
31,950 |
Fashion |
19,500 |
| Beers |
10,000 |
The
Environment |
1,300 |
| TV
Sport |
14,500 |
Personal
Finance |
1,545 |
| Winter
Sports |
3,500 |
Stocks
& Shares |
2,500 |
| Squash/Tennis |
2,500 |
Current
Affairs |
5,500 |
| GAA
Sports |
3,070 |
Home
Computers |
40,000 |
| Horse
Racing |
2,950 |
Home
Internet |
48,000 |
| Greyhound
Racing |
21,500 |
Computer
Games |
10,000 |
| Soccer |
7,500 |
Weekend
Breaks |
15,500 |
| Rugby |
3,350 |
Package
Holidays |
18,500 |
| Golf |
28,250 |
Long
Distance Holidays |
16,500 |
| Jogging/Fitness |
9,400 |
Motoring |
9,500 |
| Photography |
4,600 |
Videos |
11,211 |
| Cinema |
17,500 |
Music |
49,000 |
| Gardening |
40,000 |
Camping |
1,050 |
| DIY |
11,000 |
Bird
Watching |
12,525 |
Gender
| Male |
63,000 |
Female |
87,000 |
Records
with Telephone Numbers
100,000
Email
4,000
Marital
Status
| Single |
15,000 |
Married |
70,000 |
Profession
| Higher
Management |
1,237 |
General
Worker |
2,447 |
| Professional/Academic |
4,524 |
Housewife |
4,841 |
| Self
Employed (>3 staff) |
1,290 |
Religious |
74 |
| Self
Employed (<3 staff) |
1,290 |
Farmer
(50+ acres) |
176 |
| Middle
Management |
2,407 |
Farmer(Less
than 50 acres |
136 |
| Supervisory |
1,298 |
Student |
611 |
| Office/Sales/Clerical |
3,159 |
Retired
|
2,135 |
| Skilled/Tradesperson |
2,484 |
Other |
618 |
Income
Category
| Under
€10,000 |
3,000 |
€30k
- €40k |
13,000 |
| €10k
- €20k |
7,000 |
€40k
- €55 |
7,000 |
| €20k
- €30k |
13,000 |
€55+ |
6,500 |
Age
| 18
-30 |
24,400 |
56
- 65 |
23,565 |
| 31
-40 |
45,000 |
66+
|
4,000 |
| 41
- 55 |
46,355 |
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Heavy
User Household Types with Children
| 1 |
16,220 |
5 |
858 |
| 2 |
14,721 |
6 |
506 |
| 3 |
8,616 |
None |
12,853 |
| 4 |
3,122 |
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Newspapers
Read
| Irish
Independent |
11,606 |
Sunday
Independent |
7,926 |
| Irish
Times |
8,628 |
The
Sunday Tribune |
3,160 |
| Evening
Herald |
6,920 |
The
Sunday Bus. Post |
2,787 |
| The
Sun |
4,282 |
The
Mirror |
3,755 |
TV
Station Viewing
| RTE |
14,086 |
BBC1 |
4,522 |
| Network
2 |
8,734 |
BBC2 |
952 |
| Channel
4 |
3,112 |
Sky |
2,508 |
| TV3 |
3,204 |
UTV |
8,592 |
Time
of Day TV Watched
| Morning |
432 |
Evening |
16,850 |
| Afternoon |
718 |
Weekends |
1,200 |
Car
Owners
36,320
Mobile
Phone Users (Selectable by service provider)
20,000
Home
Computer Owners (Number of users per household)
| 1-2 |
1962 |
3-4 |
1362 |
| 4-5 |
537 |
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Would
consider using a home computer package
2,615
Have
a home office
5,200
Health
Insurance (Selectable by renewal date)
| VHI |
13,500 |
Bupa |
1,850 |
| None |
7,000 |
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- |
Credit
Card Users - Current Active Users 45,000
| AIB |
Amex |
Bank
of Ireland |
MBNA |
| Irish
Permanent |
Ulster
Bank |
TSB |
National
Irish |
Mail
Order Purchases
| Music |
3,849 |
Cosmetics |
2,242 |
| Books |
6,832 |
Clothes |
5,577 |
| Garden
Supplies |
1,529 |
Computer
Items |
1,612 |
| Home
Furnishings |
1,856 |
Wines |
1,803 |
| Jewellery |
1,142 |
Gifts |
2,929 |
| Pet
Items |
235 |
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