Irish Mail Order Purchasers - 65,000 - Health & Beauty Products

Profile & Source: A list of consumers who have purchased or enquired about popular mail order products with a value in excess of €200 in the past two years.

Consumers have responded via off the press advertising, direct mail and extensive insert programmes in lifestyle magazines.

The list represents an excellent opportunity to target ABC1 to C2 households with a high propensity to respond to mail order offers particularly Health and Beauty.

   
Recency: The list was originally built in 2000 but majority of records are maximum two years old. 35,000 New Records are added to the file each year.
   
Recommended Users: Financial Services, Fund Raising Institutions, Mail Order, Retail sector, Car Manufacturers, Leisure/Entertainment, Credit Cards, Charities
   
Selections: Geographic, Random/Nth Selection, Gender, Age, Socio economic group, occupation, Single/Multi buyer, Recency
   
Minimum Order: 3,000 records
   
Format: Email, CD Rom, Address Labels. Data can be supplied within 3 days of receipt of an order.
   
Costings:
Set up €190
One Time Rental €170 per 1,000
Multiple €345 per 1,000
Selections €10 per 1,000
Supply disk/tape €30
Supply address labels €40 per 1,000
Supply telephone numbers €45 per 1,000

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Experian Marketing Services Ireland Ltd, 4 Upper Fitzwilliam Street, Dublin 2
Tel: +353 1 661 4808 Fax: +353 1 661 6893 Email: info@experian.ie