The Grolier UK database continues to be a popular and responsive list offering advertisers the opportunity to reach young families. Over the last few months, Grolier has launched their comprehensive product range in Southern Ireland using traditional direct response methods. Grolier customers are committed mail order purchasers of children's published products, each designed to encourage a child's development with exciting, easy to identify characters.

Now, for the first time, these names and addresses are available for rental and should appeal to a wide range of advertisers looking to target households with young children.