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Affluent
Areas - 200,000
| Profile: |
We
have created this file from the register of electors that
includes only records that fall within the 20% most affluent
neighbourhoods in the country. The listing is generated by
identifying those areas in the 2001 Census that have the highest
proportion of ABC1's (Higher and Lower) professionals present.
The
list represents an excellent opportunity to target quality
ABC1's with sufficient numbers of records to test and roll
out.
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| Recency
& Source: |
The
list was built in 2004 using the most up to date Register
of Electors, 2001 census data and geo coding to neighbourhood
levels. |
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| Recommended
Users: |
Charities,
Book Clubs, Wine Clubs, Investment Products, IT consumer goods,
Mail Order, Retail sector, Car Manufacturers, Leisure/Entertainment |
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| Selections: |
Geographic,
Random/Nth Selection, Gender, Irish Mosaic profile, Socio
economic group, Recency, Age, Household composition &
Property type. |
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| Minimum
Order: |
5,000
records |
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| Format: |
Email,
CD Rom, Address Labels. Data can be supplied within 2 days
of receipt of an order. |
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| Costings: |
| Set
up |
€200 |
| 0
- 100,000 names |
€170
per 1,000 |
| 100
- 200,000 names |
€130
per 1,000 |
| Selections |
€10
per 1,000 |
| Supply
disk/tape |
€35 |
| Supply
address labels |
€40
per 1,000 |
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