Mobile Telecoms Case Study:

Background

- A mobile phone client that had identified that they were loosing pre-paid customers to the competition wanted to ensure that they held onto the most profitable customers and where possible ‘graduate them’ to post paid customers.

Objectives

- Customer retention
- Acquisition of new profitable customers
- Identifying new cross-sell and up-sell opportunities

Campaign outline

- MOSAIC profiling and modelling were used to predict those prepaid clients most likely to switch to contract clients resulting in better conversion rates following contact

Results

- Received their best ever Return on Investment from a cross sell campaign by using profiling and lifestyle data achieveing an 8% response rate
- MOSAIC now forms a valuable part of their acquisition and retention strategy and has been adopted as an integral part of their business.
 
       
 

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